German Brand Award 2020
We won and would like to thank all participants!
Patient safety and an improved quality of life are our focus – and also our market presence should show this. For this reason, we decided last year to develop our brand together with the advertising agency Onelio and adapt it to our corporate values. This step has paid off. After our nomination at the beginning of 2020, we have now received the official confirmation: BPL is among the winners of the German Brand Award in the category Brand Communication – Web & Mobile!
Water, land and air: Our brand core is represented
During the evolution of our brand not only a new logo was created, but also a comprehensive new brand identity. This symbolizes the logistical paths of water, land and air and thus the core services of our company. We are specialists for temperature-sensitive and time-critical goods and our work helps to ensure that scientific studies work, that important medicines reach affected persons in time and that a global exchange of samples, substances and other sensitive goods can take place. That´s why we do our work with pride. Therefore, it was important to us that this expertise is also represented by our brand. In cooperation with the advertising agency Onelio we succeed: Besides the entire BPL team, the brand evolution also convinced the demanding jury of the German Brand Award.
German Brand Award: “The prize that makes brand successes visible.”
The German Brand Award is one of the most important German brand prizes. The competition was initiated by the German Brand Institute “to strengthen brand management as a decisive factor for the success of companies in the national and international competitive environment”. Further information about the award can be found on: www.german-brand-award.com
We say thank you!
The whole team of BPL is very happy about the decision of the jury and would like to thank all participants for the good cooperation. We look forward to continuing our cooperation with the marketing agency Onelio and realize exciting new projects.